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Boom goes the dynamite

02/8/2012

UMass Amherst riots and flashbangs [wikipedia] were deployed to disperse the crowd. Although they dispersed, they only started running when the horses showed up.

There goes the neighborhood…

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All in Good Humor?

04/1/2011

Vintage Good  Humor Truck

Like the photo, one would hope so. As usual my iPhone bleeps throughout the day to inform me of something I probably didn’t need to know. Although this particular bleep was interesting. An April Fools article by the “rival newspaper.” Wait, I forgot there not a newspaper but a 24/7 online news organization. While I really have no beef with them, I still cannot understand why the majority of their tweets are through the automatic connection with their Facebook page? If your a true 24/7 online news source don’t you interact with your user base through Twitter, not just have it setup as a repeater?

Anyways I’ll breakdown their points and mine:

Despite their aversion for competition, The Journal has shown that they are not in any way fearful about being a part of the dying industry of printed newspapers. Instead, they just learned from our example and created a website of their own.

According to WHO.IS our website was registered on 09-05-2000, theirs 05-31-2006. As Charlie Sheen would say, “Winning.” 1pt Journal, 0pt Voice

The Suffolk Voice began publishing an April First Edition, the Journal began doing the same; sadly, however, theirs doesn’t actually come out on the first.

Didn’t these kids in elementary school learn that “first is worst, second is best, third is the one with the treasure chest?” Maybe not. As for getting sued, I wasn’t present at the University than, but it’s publicity. 1pt Journal, 1pt Voice

The Journal has continued to rise above the attrition, and quite literally when their office was moved to the fifth floor of Donahue, away from the rest of the student organizations located on the fourth floor.

Again I wasn’t here for that move, but isn’t sharing caring? We had to take a hit so 10 organizations or some ridiculous amount of clubs could share that office. Rumor has it the radio station couldn’t take our staffs DJ skills, so the InterFaith center welcomed us as new neighbors. Yeah we have an actual DJ on our staff… 1pt Journal, 1pt Voice

That second to last paragraph, doesn’t really make sense or fit in with the article, so I’m not going to even quote it. As for the last paragraph, I can’t define improvement as still being on CollegePublisher, which that $1,995.00 invoice is going to be due soon. Also ACP > SGA. Yeah, #Winning.

It’s April Fools so I’ll let you decide how to take this. The opinions reflected in this post are those of my own and do not represent those of any organization or employer I am affiliated with.

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What I learned at #acpla

03/7/2011

If you are not already familiar with it, the Associated Collegiate Press hosts two conferences every year around the country. Colleges and media organizations flock to a nice hotel, attend panels, get bombarded by sponsors, and tweet excessively  – unless you were that girl who said, “Who Tweets?” Yes, where did you go to school again?

Since I spoke on the, “Online Editors Discuss Management” panel most of my ideas and thoughts are going to be on that topic. If anyone was at the panel it got off to a rough start, one over eager panelist decided to speak for a straight 30 minutes, and everything went down hill from there. I didn’t envision a lecture, since when I was in the audience for the same panel last year I enjoyed it so much.

At one point The Suffolk Journal website was in transition between CollegePublisher and WordPress, and that’s were I feel like a lot of other college newspapers are currently. You have a system, but it’s not perfect – nor are you completely satisfied with it. From the students I talked to at #acpla their colleges website is a one man band operation or the code monkey left and the website is a rusting piece of machinery sitting on the front lawn, and nobody knows how to move it. While I am happy with our newspaper website, it needs constant adjustment and tweaking. The news industry is required to constantly adapt, and as a result you’re colleges website should need to do the same. You ask how?

  • WordPress, CollegePublisher, Drupal, Joomla, or DIY? You need to explore them all, find one you like, play with it extensively and see if your staff can use it. Look at the industry trends, what are the major players using? I’m biased towards WordPress, I wouldn’t touch CollegePublisher with a ten-foot pole. WordPress is easy to install, easy to update, it has extensive plugins and themes, and it’s gaining traction at an exponential rate.
  • Engage your audience, engage your audience, engage your audience. You didn’t repeat it out loud, so go back and do that please. If your using Facebook Pages and Twitter, you must engage your audience. If someone tweets to you, @reply them back if its relevant. If someone posts on your Facebook wall, make sure you comment if it’s relevant. When you engage you’re audience, you are showing that you care, you boost the credibility of you’re brand, and you make a connection with that person. You are reaching out and saying, I am human too.
  • Credible versus Tabloid. This all depends on your organization and which side you lean to, but generally avoid “tabloidisms”. The three issues you want to avoid are, retweeting irrelevant things, breaking rumors, and fire poking. Who care’s that Charlie Sheen tweets “#winning” you don’t need to retweet that from your organizations account. It’s not relevant. Rumor has it your president is involved in a top secret clandestine spy mission to sabotage the school down the street. You expose his plan via Twitter, did you talk to him, the other school, or confirm anything yet. It’s probably not April Fools Day either. Yeah, you’re screwed, and you have no credibility. Last those two guys on the SGA keep having Twitter fits at each other. You retweet and encourage their epic battle. You just promoted anti-Darwinism, plus who cares. Mind your own business, you just gained four tabloid points #fail.
  • Hit by a bus theory. This is probably the most important point, but the farthest from reality, or right around the corner. If you were to get hit by a bus in 15 minutes, would someone know how to manage the site, add content, upgrade, and inform your audience of your funeral date? If you answered no to any of the above you need a staff manual, or “pass down book” as we call them in the security industry. This is the bible of your organization. It will contain the commenting policy, the important contact information for the domain, hosting, university, and web editor. A “what if” section for all those hypothetical situations that someone might encounter after your tragedy. It also will highlight your policy on social media, how the site is organized, who manages the site, what platform and services you use on the site, and how will it’s successor be chosen? If you don’t have one, create one. At the very least: contact phone numbers, who owns the domain, and where it’s registered, who controls the hosting and what provider do you use, emergency contact numbers and emails for tech support staff, and where the backups are stored or what backup service you use.

If you ignore everything else, you need to take into account what your staff have to say, and what your community says. Just because someone is a freshman or a senior who’s a vegetable with senioritis, doesn’t mean they don’t have good input. Most of the time people don’t say their opinions because they feel they don’t control it, it doesn’t matter what they think. Ask your staff what they think, ask your community what’s missing from the website. Train your staff to use the website, even if they just have a login with limited permissions so they are at least familiar with the platform. Don’t be afraid of change. Make improvements to your theme, try out new features, track your progress, address areas that need work. Following these simple steps you are setting yourself up for success.

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Nobody wins: An education budget tragedy

02/23/2011

Recently, President Obama decided to cut $89 billion over the next 10 years in order to preserve the Pell Grant program. Alright, that’s not cool, coming from the guy who said we need to be the nation with the most college graduates, thus propelling us into an economic powerhouse.

It doesn’t make sense to begin with. How can we become that leading nation if there’s no funding behind it? It doesn’t help that colleges are constantly raising the tuition rates while the quality of education remains the same.

The cuts also affect a program that lowers student loan interest rates for graduate students.  Alright now, graduates I’m sorry but if you want your masters or doctorate you’re on your own. Everybody has a right to a college education, but if you want to go above and beyond that bachelor’s degree, the cost shouldn’t be subsidized by my tax dollars.

Those costs should be fronted on your own, or get a job with a company that gives you reimbursement or an educational incentive plan. After all, if you’re going for a higher degree, you should be smart enough to know how to pay for it – burying yourself in loans doesn’t count.

How can we curb the costs of the Pell Grant program? For starters, students should be limited to one grant per academic year. As a stipulation for receiving the grant, it should only be applied towards a state school education. Therefore students are making use of state resources, thus getting in-state tuition rates in addition to the Pell Grant making the overall cost more manageable. If you want to go to a private school, it’s going to cost more to begin with so that $5,000 something dollars you’re going to receive per year from Pell isn’t really going to make an overall difference in the long run. It’s harsh, but it’s reality.

Another issue I take up with the Obama administration is the “Race to the Top” program that uses a point system to award funding. First off, anytime you mix performance and money together you get an output of fraud. Our education system isn’t a car sales company with monthly performance quotas.  By telling states that if you perform better you get more money, you are opening the door to inaccurate results, unnecessary pressure, and students that get hurt academically.  It’s encouragement for the states to fudge the results to get more money. It puts unnecessary pressure on teachers to teach to the national program otherwise they’ll be terminated for poor evaluations which will cost the state funding.  Personally I’ve learned from teachers that take their own approach and don’t teach out of a handbook.  High school classes were boring, now it’s going to be even worse that Obama has a point system worse than my math class in place.

Bottom line, increase funding of the Pell Grant, get rid of this performance point system. The Department of Education isn’t a corporation – it’s a branch of government. Why don’t we implement the performance evaluations on the legislators and senators?  We could easily terminate the ineffective ones, and bring in brighter talent – just like the Obama administration aims to do through his own plan.

Originally published in The Suffolk Journal February 23, 2011

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Life Investments: Education & Protection

02/6/2011

Somehow I always end up giving advice, I most likely was a philosopher in another life. Today I’m going to give you all investment advice. I’m no Morgan Stanley, but don’t skimp on education and protection. Education can be considered a college degree, books, newspapers, magazines, teachers, anything that contributes to your knowledge. Protection is intertwined with knowledge, you need it in order to figure out how to defend yourself, or your laptop left unattended somewhere in a public space.

That laptop came out of left field, correct? Well if your friends with ThreeWords.ME founder Mark Bao, you’ll know exactly what I’m talking about. I’ve been a good friend of Marks since high school. Bently should be proud to call him one of their own. I’m sure Babson is pissed. Anyways Mark’s Facebook status informed me his laptop had been stolen – unfortunate. Very unfortunate considering it was a new Macbook Air.

So my advice to Mark, and you – Protected It! My recommendations:

Prey Project – $5/month Pro Version & Free Open Source version

Prey lets you keep track of your phone or laptop at all times, and will help you find it if it ever gets lost or stolen. It’s lightweight, open source software, and free for anyone to use. And it just works.

Undercover for Mac – $39 Student Edition

Undercover aids in recovering a stolen Mac by transmitting its location, photos of the thief and screenshots revealing what he is up to.

Bottom line is you need to use something. I prefer the software trackers, instead of the lock and cable method, just because I am so mobile, I’d go nuts with the lock. Also keep your stuff secure, or in sight. Disclaimer: I run the student edition of Undercover, and the free version of Prey Project. I prefer Undercover for now.


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